Atelier is a contemporary architecture studio driven by a philosophy that merges creativity, precision, and a profound respect for the environment. Their work is defined by a deep understanding of form and function, aiming to craft spaces that are not only beautiful and purposeful, but emotionally resonant and enduring.

WHITEFRAME was commissioned to build a full visual identity and digital presence that would capture this ethos with clarity and sophistication. From logo design to the structure of the website, every element was guided by Atelier’s belief in quiet strength, timeless aesthetics, and refined minimalism. The result is a brand universe that balances boldness with restraint and a website that communicates their vision through clean design, thoughtful interactions, and immersive storytelling.

Execution

Phase 1 – Research & Strategy
We studied Atelier’s architectural language, tone, and references to define a strategic brand narrative and digital framework.

Phase 2 – Visual Identity
A clean, modern logo was created to embody balance and craftsmanship. The color palette—bold orange and soft beige—evokes creativity and calm, while the typography blends modernity with elegance.

Phase 3 – Web Design
We developed a clear, minimal interface where structure and whitespace guide the experience. Interactions are subtle but considered, echoing the studio’s design sensitivity.

Phase 4 – Development
The site was developed in Framer with full responsiveness and smooth animations. The modular grid and lightweight components ensure fast performance and visual coherence across devices.