Oura & Co.
Oura & Co. is an interior design collective with a distinct emotional language—intimate, refined, and expressive. Our mission was to craft a digital experience that echoes their design philosophy: warm, elegant, and immersive. The website and brand identity focus on clarity, mood, and flow, with soft transitions, refined typography, and a muted, poetic palette that embodies the essence of their interiors.
Concept and Vision
The project aimed to translate the studio’s emotional design language into a refined digital experience. The name “Oura” — echoing “aura” — inspired a design that feels atmospheric and quietly powerful. Every decision reinforced the brand’s emotional resonance.
Phase 1 – Brand Identity
We crafted a sophisticated logo and visual language that balances warmth and elegance, using a muted color palette and clean, timeless typefaces.
Phase 2 – Web Architecture & Content Strategy
We structured the website to feel intuitive and fluid, allowing visitors to discover Oura & Co.'s philosophy and projects at their own pace. The content layout was designed to balance storytelling and usability.
Phase 3 – Visual Design & Interactions
Minimal, spacious layouts were paired with subtle hover effects and transitions that evoke serenity. Typography and photography were given space to breathe, enhancing visual storytelling.
Phase 4 – Development
The site was built with scalability in mind, ensuring ease of future updates. Full responsiveness was achieved across all devices, preserving elegance without sacrificing function.
The new website finally captures the emotion we bring to every space. It's elegant, easy to use, and deeply aligned with our values.
Results & Acknowledgements
The launch of Oura & Co.’s new digital identity resulted in a 40% increase in qualified inquiries within the first month. The brand now communicates its full emotional and aesthetic depth online, attracting a more aligned audience. The website has become a key tool for showcasing the studio’s sensitivity, professionalism, and vision—strengthening its position as a benchmark in human-centered interior design.
Credits
Client
Oura & Co.
Interior Design Studio
Whiteframe Services
Brand Strategy, Website Design, Landing Page, Web Development, UX/UI Design
Team
Creative Direction: Sergio Asensio
Design & Art Direction: Whiteframe
Development: Framer
