WE-ON
WE-ON is an international architecture studio with offices across Europe, known for delivering bold, layered, and context-driven projects. Despite the quality of their work, their brand presence was fragmented—focused only on a scattered portfolio with no clear narrative or identity.
WE-ON approached WHITEFRAME with the need to turn their body of work into a cohesive brand system. The goal was to elevate their professional image, create a solid visual identity, and establish a digital presence that reflected their conceptual and aesthetic depth.
Key Details:
Timeline: 3 weeks
Visual Direction: Stone whites, greyscale tones, raw textures, elegant disarray
Platform: Framer (branding system preview, full site WIP)
Special Features: Modular brand blocks, responsive identity system, cross-media flexibility
Deliverables: Logo refinement, digital identity system, guidelines, direction for digital platform
The brand was built to express the quiet sophistication of WE-ON’s work—organic yet structured, rigorous yet expressive. The logo remained untouched due to its strength, but everything around it evolved to reflect clarity, geometry, and confidence.
Key Features
A palette of mineral whites and architectural greys evoking concrete, marble, and plaster
Serif and grotesque typefaces combined for tone and flexibility
Graphic layout rules allowing for “elegant disorder” with balance and rhythm
High-resolution photography woven into the identity with equal weight as the design language.
We knew our work spoke for itself, but now our brand does too. WHITEFRAME helped us find a voice that feels both subtle and powerful—like the spaces we design.
From Portfolio to Brand
WE-ON now has a unified visual identity that matches the sophistication of their built work—no longer just a portfolio, but a statement.
Digital Clarity
Their new design system offers full scalability and cohesion across platforms, ensuring they look as considered online as they do in their projects.
Team Alignment
The internal design and comms teams across offices now share one coherent voice, leading to better outreach, client communication, and media presence.
